Gillette has received a lot of publicity over the past several weeks after changing its tagline to “The Best Men Can Be.”
The new slogan represents the brand’s commitment to promoting healthy representations of what masculinity really means.
It’s a strong comment from a company, but some people now are asking Gillette to back their statement with actions.
An online petition has started asking Gillette to drop its partnership with the New England Patriots. Additionally, it is asking the company to end its naming-rights deal with the team for its stadium in Foxborough, Mass.
The petition has nearly 15,000 signatures as of Thursday afternoon. It was created as a result of New England owner Robert Kraft being charged in a Florida case linked to human sex trafficking.
Here’s the petition:
“Gillette, the company behind popular shaving and personal care products, recently changed its tagline to “The Best Men Can Be.” But more than just a tagline, the statement represents the brand’s commitment to promoting healthy representations of what masculinity means — a decision made in response to the #MeToo movement and news story after news story showing men not behaving their best.
It’s nice to see a brand use their influence for good, but now it’s time to see if they will actually back up their words with action.
That’s why we’re asking Gillette to stop sponsoring Gillette Stadium, the home stadium for the New England Patriots — owned by Robert Kraft, who was just arrested during a human trafficking sting operation.
The petition is off to a slow start in Massachusetts, where less than 500 supporters have signed it.